Anyone else out there feel like they are constantly reminding their kids to brush their teeth?
Its not just in our house. 3 in 4 parents report that their kids sometimes or frequently forget to brush their teeth. In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created Public Service Ads (PSAs) for their Kids’ Healthy Mouths campaign. The PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children.
The English and Spanish-language PSAs direct parents and caregivers to the campaign website, 2min2x.org (which is available in English and Spanish, and includes a mobile version), where parents and children can watch entertaining videos—all 2 minutes in length—while brushing their teeth. Additional resources available at 2min2x include:
- Texting Program Challenge:
Join the free texting program and take part in a five-day family brushing challenge. You’ll get 2 texts per day for 5 days and will also receive personalized tips and support afterwards. (http://2min2x.org/sms.asp) or text TOOTH to 97779 to join.
- Free Toothsavers App: http://2min2x.org/toothsavers/ The widely popular mobile app Toothsavers makes brushing fun and was recently updated with three new characters (Alice in Wonderland, Pinocchio, and Rabbit). Since its launch, more than 68,400 people have downloaded the app.
In December, the Ad Council kicked off its first ever video contest with Zooppa, the world’s leading crowd sourced marketing platform for producing creative content. The Kids’ Healthy Mouths contest called on Zooppa’s community of over 27,000 amateur and professional video makers to leverage the existing campaign strategy to create their own videos showing parents trying to give important advice in just two minutes. The contest winners capture the spirit of the original PSAs and feature a lighthearted look at parenting today.
“Keep Your Eyes on the Ball”